Jun 11, 2022
In TV& Film Forum
The glory of the official account has allowed many people to see the power of graphic content, and it has also supported many content startup companies, and a number executive list of high-quality content producers have emerged; they have really made money and gained fame on the WeChat official account. . This year is the ninth year of the official account. Today's public account, it has grown very strong, and it walks more steadily. Its boyhood is over, and the executive list high-spirited it has grown into a more rational child. It didn't get lonely, it just became more rational. Maybe that's what it's supposed to be. In the previous era, perhaps it should not have been so brilliant and melee. When the waves subsided, it became clear who was swimming naked. The real strength players may have ushered in the best era. Graphics and texts require thinking and are more rational. This is at odds with the trend executive list of mass entertainment. Short videos are short enough to make users have executive list strong emotional ups and downs in a short period of time, cry quickly, laugh quickly, and experience all this in a very short time. This makes life more and more serious today, and it becomes more satisfying to the spiritual executive list needs of users. The official account is also in the volume. Competition among content practitioners has intensified, and content homogeneity has become more serious. At the same time, the traffic of the official account peaked, and the growth of new traffic slowed down. Backed by the large traffic blessing of WeChat, the official account will not be as unbearable as outside comments. But the slowdown in traffic growth is also a given. In the face of new changes, what we have to do is not to follow what others say, and not to be chaotic. Instead, think about how we need to respond to this change. 2. Ten trends in the future of public executive list accounts Regarding the future, what is the trend of public accounts? 1. Readers are becoming more elite, and in-depth and valuable content is more favored In the past two years, it seems that more voices are executive list saying that "the open rate of public accounts is getting lower and lower", "short videos are coming, the spring of public accounts is no longer" and so on. It is undeniable that with the arrival of short videos, the official account has been impacted in some aspects.